Onlineadvertising is also called online internet advertising which is one of the fastest
growing media vehicle. Till date over 56 million citizens are using online. It
has an advantage of active reader involvement and attention. There is an option
to choose different sites and subjects for viewing advertisement. It has an
advantage of adding value to your business.
The
demographic profile of Internet users
desirable to advertisers is 68% who have household incomes of $50,000+
and 83% have a college education. Internet
as a medium for online internet advertising is accessible, inexpensive and completely
doable. It is a very useful tool for all business corporations. Onlineadvertising is implemented in Pay Per Click program (PPC). Most of the online
companies provide their service through Facebook, You tube, Google Ad words, Linked in,
etc., PPC provides geographic location for your ads. Online advertising is
effective because whenever they are visiting your site through ad it means you
are getting the potential customers. With the new technology changing, it is
difficult to control the experience of user over time and return on investment
is also difficult to measure the
Top
5 online advertising, industries with their contributions are
· Automobiles: 16.1%
· Fashion: 14.8%
· Entertainment: 10.6%
· Computer and electronic products: 10.3%
For
an effective online advertising, the following factors are main to be
considered. They are Keyword Research, Landing Pages and Track Campaigns.
· Keyword Research: It plays a vital
role. If the site is popularized then you will get natural traffic.
· Landing Pages: To design an effective
landing page, user should perform certain action. Ad campaign should accomplish
landing page in order to optimize the rate of response.
· Track Campaign: It is tracked using
analytical techniques. It requires software.
Advantage
of using media for online internet advertising
It enhances your brand and provides a way for customers, client and
leads to interact with you on a personal level. Some of the popular sites are Facebook, Twitter, Google +, Linked In, etc.
According
top 10 researches, the total mobile brands have reached USD 7.48 million
turnover.
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