Facebook and LinkedIn are most sought ideal social networks
for online marketing. But why some businesses have a preference for
LinkedIn and some for Facebook? As far as Facebook is concerned, it began as a social networking hub
targeting the students entering a college campus in response to MySpace which
linked young students together throughout their high school years. Initially, Facebook was a highly sophisticated social network, similar to MySpace. LinkedIn was found as a business network and
not as a social network. LinkedIn denied options to post photo albums or
converse freely within the network or groups. LinkedIn is more ‘professional’ than
‘social’. With Facebook ads you can purchase a pay per click ad which are cost
effective to target a specific niche and you can spend according to your
budget. But with LinkedIn you can display the value of your business without
any advertising. By analyzing and researching various statistics of
social media from news, blogs and web portals I have found that Facebook
generates the most conversions for B2Cs and LinkedIn generates the most
conversions for B2Bs.
