More than
90 percent of mobile phone customers are using free SMS communications. It has
quickly become one of the wildest and coolest ways to communicate with friends
and family. Free SMS marketing has become an active way for businesses to alert
customers and clients about special promotions and deals send those coupons and
keep them informed about company news. Some SMS marketing companies even offer
a trickle of free messages per month, and even 30-day (or more) trial offers
that enable you to try before you make any type of pledge. The key to text-message
marketing is to frequently engage customers to build a two-way communication
with them. There are three main features
that businesses can use to increase the back-and-forth communication:
·
Auto-Responders: One
of the most prevalent options is auto-responses, that could be easily setup in prior to launch of the
campaign and hence businesses don't have to respond to each customer
individually. The auto-response messages could be programmed to be pushed only
when certain criteria are met, such as when new customers opt in to start
receiving messages, when they participate in a survey or when they use certain
keywords.
·
Surveys and Polls: By
sending out polls, businesses can help determine what consumers are looking for
— whether it is which food item to add next to a menu or what deals people want
to receive free SMS about. Surveys are an important tool in two-way
communication that can improve a company's marketing and service offerings.
·
Coupons: Sending
customers coupons is also a popular way
to drive in new business. At all times consumers are always seeking for a good deal, and coupons can get them in
the door easily and are ready in spending money.
Now let us see how profitable can free SMS marketing for small business would
be:
·
Free SMS marketing is commercial,
fun and easy and seeing it is also more than reasonable for small business and
it is also useful for all.
·
With SMS promotion you can create
strong brand, create an interest in your goods and services, gain more
customers inside of the doors of your business, gain subscribers to your
marketing list, and put more cash in the bank and so much
more.
Most free
SMS are read within a time of 4 minutes of being received. A survey taken in
2012 reveal that the majority of all individuals desire to collect coupons and
other special deals via their mobile phone. SMS marketing for small businesses
operates on all types of mobile phones, not only smartphones, so you’re not missing
out on a passion. SMS marketing has higher success charges than both email marketing
and social broadcast pooled. With 95% of all messages being read, there is a
good chance it will work for you. Mobile usage is pervasive in marketing and is
growing substantially. The statistics obtained from a recent survey reveals
that
·
“53% of American
consumers buy their latest new smartphones to use search engines once a day.”
·
“Over 75% of mobile
device consumers respond to mobile-augmented sites when making acquisitions.”
·
“64% of smartphone
proprietors are now using their mobile plans to shop online usage”
