Ever since the launch of many choices of advertising models,
companies are looking forward to innovative platforms to hook the customer.
Smartphones are really becoming hottest medium as the subscription of mobile
users grows rapidly day by day.
Sweepstakes, lotteries, sampling or free give always are
also picking up to create brand awareness among the consumers as it is another proven cost effective methods
of promotion of products and services. South African based JustPlay can be a
right example with its consumer driven approach posts a drastic shift or maker
over in innovation of advertising online.
JustPlay connects sellers or manufacturers or a given
business to measure total advertising spend as it is very critical for success
of a marketing campaign. The actual
process is first the visitor logs into JustPlay and complete a short
questionnaire that is provided by the sponsor to qualify for a prize. This
helps the companies and sponsors to initiate one-to-one contact with the
consumers interested in a specific brand. With at least 366000 South Africans
have voiced their approval in JustPlay that shows it has become a pioneer in
online marketing space globally.
