Showing posts with label mobile app ads. Show all posts
Showing posts with label mobile app ads. Show all posts

Friday, December 2, 2011

M-Sites And Apps To Combat In Marketing Internet Business


As compared to computers or emails,  there is a speedy increase in usage of internet through smart phones as consumers will look ahead for smooth navigation, interaction and superior user experience in 2012.   Day after day, the importance to optimize the existing websites for mobile compatibility is gaining more attention. On the other side mobile apps are getting admired and this will be the trend in the approaching year which would make the tech giants Google and Apple go head-to-head in order to dictate the blooming m-commerce market. This illustration will give you an insight into most popular app types, download statistics and usage (Click image to enlarge).
Timing will forfeit an extremely crucial role  for retailers who are now using various channel operations either apps for smart phones or m-sites for engaging the consumers.   The following m-sites will gather momentum for affiliate marketers in the coming months due to m-commerce spurring growth based on consumer engagement with smart phones.

1. Apps
2. App Directories
3. Mobile Web Directories
4. Mobile Videos
5. Mobile Casino Games
6. Mobile Payment Services
7. Location Targeted Ads
8. Click to Call/Pay Per Call

According to a study by e-consultancy, online marketers and retailers have to wake up at this point to leverage this extraordinary potential as apps and m-sites fall short to reach massive proportion of phone owners whereas the SMS open rates are roughly 90% and convert at a figure i.e. 400% higher than email marketing. No doubt success in real time conversion of consumer visits apart from using videos for viral traffic to normal website would have a great impact only if mobile site and apps are ready for marketing internet business to achieve the targets and maximum profits.

Tuesday, November 8, 2011

How to Monetize An App with Mobile Advertising ??

One of the most popular ways to monetize an app is mobile advertising. For this you will be selecting an ad network to serve the relevant ads to your particular niche. But integrating ads into an app to achieve maximum results, maximum clicks, maximum return per click is a big challenge.  Also the question of  placement, appearance, type of ad, timing of the ad within an app do arises.  


Hillel Fuld in his post ‘5 ways to wring more revenue out of your mobile apps’ lists out five tips for implementing and generating maximum results for developers.


1. Choose the most visible, least annoying spots for ads
2. Keep your ads relevant and your users happy
3. Utilize rich media to excite users
4. Make the user your partner
5. Delay the Skip button


Read the full story by Hillel Fuld for his worthy tips to monetize mobile apps.

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