Saturday, November 17, 2012

Measuring Advertising Spending From JustPlay


Ever since the launch of many choices of advertising models, companies are looking forward to innovative platforms to hook the customer. Smartphones are really becoming hottest medium as the subscription of mobile users grows rapidly day by day.

Sweepstakes, lotteries, sampling or free give always are also picking up to create brand awareness among the consumers  as it is another proven cost effective methods of promotion of products and services. South African based JustPlay can be a right example with its consumer driven approach posts a drastic shift or maker over in innovation of advertising online.

JustPlay connects sellers or manufacturers or a given business to measure total advertising spend as it is very critical for success of a marketing campaign.  The actual process is first the visitor logs into JustPlay and complete a short questionnaire that is provided by the sponsor to qualify for a prize. This helps the companies and sponsors to initiate one-to-one contact with the consumers interested in a specific brand. With at least 366000 South Africans have voiced their approval in JustPlay that shows it has become a pioneer in online marketing space globally.

Saturday, December 17, 2011

Unique Features from Influads Network



While a lot of pay per click companies are competing to establish their presence online, Influads is such an innovative player with its monopoly features that is not available with other networks. Influads are clutter free i.e. it displays only ‘one ad’ in high quality sites to drive traffic to your website. The placement of the ad is also relevant while constant quality and diversity being the top three qualities of Influads.  With a simple step by step procedure as a publisher you can apply in the home page of Influads. Approval doesn’t take quite a long time as I registered my account and everything happened in matter of no time to setup ad in my websites. Placing ads in Influads also is very easy. There is a ready made pricing based on your requirements exclusively to feature on:
  • Desktop & Web Apps
  • eMarketing & Social Media
  • Startups and Entrepreneurs
  • Tech, Gadgets & Geeks
  • Web Development
Influads welcomes to build own network from quality publishers. Influads provides effective technical and sales support through sharing ideas and planning development of the whole process.

Friday, December 16, 2011

Online Rental Ads from RentShout




RentShout as the name tells is an online property rental advertising service. Its quite unique in nature as RentShout only publishes rental ads using Social Network Advertising, Apartment Video Advertising and the Directory Syndication. RentShout posts ads to premier ILS's, directories and search engines. RentShout creates high quality videos of your apartments and uploads them to various video portal sites like YouTube, Viddler, Vimeo, Revver and others. The major rental marketing benefits of RentShout include: 
  • Rental Listing Syndication
  • Apartment Community Web Pages
  • Tracking Reports              
  • Track able Listing Phone Number               
  • Renter Click-to-Call               
  • Dedicated Listing Email Address               
  • Bulk Listing Upload 
  • Easy Craigslist Posting               
  • Professional Template Designs               
  • Rental Application Download               
  • Rental Videos               
  • One-Click Social Sharing               
  • Print Friendly Rental Ads. 

RentShout syndicates your rental listings to many online directories free except for premier ones for an additional fee. RentShout ads can also be tracked live to calculate the quantity of traffic received from the rental site and the links clicked from each ad. To sum up RentShout is an amazing site that provides best solution to get your rentals enormous visibility in front of renters.

Sunday, December 11, 2011

Videopinions and Tryology from ExpoTV


As ecommerce is gaining momentum  faster than ever, over 70% of estimated US retailers are integrating video on their sites.  In a study by emarketer on types of videos US online shoppers use as an information source back in May 2011 reveals that 'user generated product reviews by a friend/acquaintances or an expert in the social network is a good way to leverage the trust with each other'.  In my other blog post I have mentioned how tryvertising is gaining significance for online marketers for inexpensive product sampling. Today am going to write about the advantages of video opinion and tryology together with ExpoTV as an example. ExpoTV banks on three major elements of product reviews namely videopinion reviews, how-to-buy videos and product demonstrations.
ExpoTV is an online video opinion and tryology company that firmly believes that video product reviews convert more sales and revenues when compared to any other media. While engaging the community through social networks, ExpoTV affirms that only video delivers the product demo and an emotional connection is established with the audience wherein text reviews will not succeed in conversion rates because a video is worth a thousand reviews.  In the 'programs' section, ExpoTV allows the community to share honest opinions about the products in five different ways. 
  • Review day to products used and upload the videos and give the opinion good or bad
  • Review featured products through special invitations
  • Get free products to sample and review before even they hit the stores and reviews
  • Review top selling products that is in the most wanted criteria every month
  • Take market research surveys and share opinion
There is a point system to all types of opinions and surveys plus lots of prizes for the best video opinions for the participants also. ExpoTV is really big for the next generation digital marketing and no doubt every marketer should plan to get his product reviewed in the next campaign for higher conversions.

Saturday, December 10, 2011

The Market Place for Voice Talents


Basically Voices is an online firm that connects businesses with professional voice talents through the marketplace. A great boon for ad agencies, radio and TV stations to look out for audition service and to hire voice talents. In the home page you can see the Marketplace section where Voices helps to hire talent faster by allowing to post your job free of cost. Voices claims that responses to your talent requirements does not consume more time. Down under the search tool you can see featured voice talent wherein the top performers are being listed. You can either search by Keyword, Language, Gender or by Location.If you want to compare or research which talent would be more suitable or appropriate for your documentaries, video ad or radio ad etc., you can search through the other four links in the Movers & Shakers section.

As you finalize the right candidate you can click the "Award Job" button in your accounts page and you will be directed to SurePay Escrow service. Once you are satisified with the output and have accepted the files or script, SurePay releases the payment to the candidate. ProTools, Adobe Audition or Audacity are the industry standard software used by the voice talents. Voices has a nice client profile like American Airlines,  Bell Canada, Cisco Systems, Comcast, ESPN, Firestone Tires, Ford, GM, ING,  Jaguar, Microsoft, NBC, Nortel Networks, PBS, Reader's Digest, The History Channel, US Army, US Government, Western Union and host of other small and medium enterprises. David Ciccarelli, Co-Founder, Chief Executive Officer made Voices as one of North America's fastest growing Internet brands and digital media company. Listed in PROFIT Magazine's "10th Annual PROFIT HOT 50" as Canada's #20 Emerging Growth Company, Voices.com is also a member of the Better Business Bureau. For marketing internet business, voice talents play a major part in pod casting or video ads and no doubt Voices will be a sure success in all the parameters related to voice talents.