Saturday, October 19, 2013

Designing Brand Identity: Basic Principles Of Successful Branding

Designing brand identity is an image which is used by the business to utilize marketing strategies and so as to enhance the product or service. It helps the service to create a strong favorable impact on the targeted consumer. It should follow some brand identity guidelines which helps in establishing a brand in the long run. 

Branding should be simple. For popular and famous branding, there should be simple and easy to remember logo. Branding should be different: Your brand should have individuality so that target customer will buy.  Branding should be safe: Designing brand identity - for e.g. a logo for your business, keep in mind about the regional and cultural sensibilities. Brand identity guidelines does involve the three main factors. They are brand promise, brand attributes and brand personality.

•      Brand promise: It is a commitment that the company makes to its customer. The promise states about the important benefits of the product.
•      Brand attributes: It describes about the quality, innovations, customer service, etc. It helps the business to deliver the brand promise.
•      Brand personality: It is the characteristic of the consumer experiences when they experience the brand in their hands.

The nine most important for brand identity guidelines are,  
•      Keep the brand simple and short.
•      Mass production builds brands
•      Focused and targeted brands are more powerful than diffused brands
•      Branding should be different
•      Always avoid sub-brands 
•      Categorization of brands has a huge advantage
•      Quality of the branding is so important
•      Build strong brands
•      Have a branding in writing format.

Good branding happens only when,
•      Your brand creates perception that no other brand has created like yours. 
•      It creates a memorable identity and should be unique.
•      It should be positively differentiated from rest of the competitors.
•      It should make consumer to feel that the brand is theirs.

Branding connects the corporation to the outside world and the consumer. It is fully infused through all facets of a corporation its product and service, etc. These are only the brand identity guidelines of success branding thru designing brand identity. If you have any brand identity guidelines to write please feel to comment for designing 
brand identity to the world.


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