How google adsense works:
Google AdSense is a win-win program which creates a great platform for advertisers and publishers.
Google AdSense is a text and image based platform which are available in the following four different sizes(google adsense sizes)
• 728 * 90 (leader board)
• 468 * 60(standard banner)
• 120 * 699(skyscraper)
• 300 * 250(inline triangle)
With the above google adsense sizes, the required size and fonts can be customized with your logo. Then add relevant content. It is nothing but a keyword driven concept which helps in steady form of income. Recently Google have launched new version of Google maps and Gmail for iOS. This update version proved Google iPhone, a best mobile phone on the planet. The future of advertising on Google glass: Google will launch Google glass in the year 2014. Ad agencies are literally begging to get a pair.
The top high impact of google adwords tool are,
• Media Ads: It contains video components which are served in AdWords. When someone clicks video thumbnail, it video expands to a larger portion of the screen. Google serves this based on the linking keyword queries.
• Product listing Ads: Google automatically select the most relevant product from the merchant centre account.
• Enhanced Sitelinks: Google had a higher click-through rate. It had reported ads with the basic sitelinks to a 30% improvement over ads with no sitelink.
• Remarketing for search: Advertisers can retarget their customer based on previous search history.
• Offers Extensions: The new offers include discounts, rebates, coupons, etc. This feature integrates with Google offer.
• Reminder Extension: It includes sales event, store opening, application deadlines,etc. It enables searchers to send themselves an email remainder for an advertised event.
• Remarketing for Google Analytics: It is new and powerful targeting event which is based on advertiser defined segments.
• Dynamic Display Ads: It helps to display your ads in a dynamic, creative and targeted way.
• Comparison Ads: Cost-per-lead model offers comparison with other companies which helps customer to compare rates and offers for credit cards, checking amount and saving amount.
• App Promotions: It provides graphics and formatting which updates the rating and reviews.