Tuesday, October 29, 2013

Online Advertising Works While You Sleep

Onlineadvertising is also called online internet advertising which is one of the fastest growing media vehicle. Till date over 56 million citizens are using online. It has an advantage of active reader involvement and attention. There is an option to choose different sites and subjects for viewing advertisement. It has an advantage of adding value to your business.
The demographic profile of Internet users  desirable to advertisers is 68% who have household incomes of $50,000+ and 83% have a college education. Internet as a medium for online internet advertising is accessible, inexpensive and completely doable. It is a very useful tool for all business corporations. Onlineadvertising is implemented in Pay Per Click program (PPC). Most of the online companies provide their service through Facebook, You tube, Google Ad words, Linked in, etc., PPC provides geographic location for your ads. Online advertising is effective because whenever they are visiting your site through ad it means you are getting the potential customers. With the new technology changing, it is difficult to control the experience of user over time and return on investment is also difficult to measure the online internet advertising.

Top 5 online advertising, industries with their contributions are
·        Automobiles: 16.1%
·        Fashion: 14.8%
·        Entertainment: 10.6%
·        Computer and electronic products: 10.3%

For an effective online advertising, the following factors are main to be considered. They are Keyword Research, Landing Pages and Track Campaigns.

·        Keyword Research: It plays a vital role. If the site is popularized then you will get natural traffic.

·        Landing Pages: To design an effective landing page, user should perform certain action. Ad campaign should accomplish landing page in order to optimize the rate of response.

·        Track Campaign: It is tracked using analytical techniques. It requires software.
Advantage of using media for online internet advertising   It enhances your brand and provides a way for customers, client and leads to interact with you on a personal level. Some of the popular sites are Facebook, Twitter, Google +, Linked In, etc.
According top 10 researches, the total mobile brands have reached USD 7.48 million turnover.


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