Friday, December 9, 2011

How to Launch eZine Ads for Traffic


Advertising in eZines can drive lot of visitors to your site instantly. For marketing internet business, eZines ads are valuable and considering the low cost eZine advertising is getting trendy in the digital arena. There are three popular eZine ads namely solo ad, sponsor ad and classified ad. Solo ad is an unique ad that is mailed to subscribers with a single ad only. Sponsor ad is shorter in nature which are five to fifteen lines and the charges depend on placement in the eZines. Classified ads are shorter than a sponsor ad which contains not more than five lines. Also in-line text ads are also getting popular these days. To get more results these ads can be promoted in eZines when you club a freebie with a regular product in your website. While writing an eZine ad do adhere to the subsequent tips for utmost conversion rate.

Ensure that your subject line stands 'unique':
eZine subscribers will glimpse the first line of your ad and it is very critical to turn the focus by presenting the No.1 advantage of your product or service.

Figure the exact benefits timely:  
In the first para make it certain to outline the benefits of the product or service that will solve the consumers problems.

Employ a Call-to-action Phrase:
Lead them what to do next and make them click through your ad to create a state of urgency. For e.g. 'This Offer closes this weekend and will not be available at the same price'.

After deciding to launch an eZine campaign start exploring which eZine directory to advertise your products. If you are a starter begin with a small budget to spend for eZine ads with small to medium subscribers.  Subscribe to as many eZines and see what kind of content would match your product message. Compare many eZine ad costings with many publishers. If you want to get more traffic to your website you can offer a freebie for the first time and capture the visitors by list building.

3 comments:

  1. Thanks for such a rich post.I agree with you I have a good experience for ezine ads during my Online Advertisement campaign.

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